Recently, ads for Toyota began appearing on Glenn Beck’s show in United Kingdom. Back in October 2009, Toyota removed all ads from Glenn Beck’s show in the United States. In light of this, we got in touch with Toyota regarding the significance of their ads appearing on Beck’s show in the UK.
Toyota confirmed that they are removing the ads from Glenn Beck’s show in the UK.
There were a number of mentions yesterday on Twitter regarding a Toyota GB advertising spot which ran during a Fox Network TV show on Satellite TV.
We looked into the issue, and our Advertising Department have now released this statement:
“It came to our attention yesterday that one of our advertisements appeared during Glenn Beck’s show in late January 2010, after Toyota-Lexus USA withdrew its sponsorship of the show in late 2009. Having looked into this Toyota (GB) can confirm that it supports Toyota-Lexus USA in their decision to cease running these advertisements. We are working to ensure that no other advertisements of ours will air during future shows.”
Thanks to those who brought this to our attention.
Thanks to Toyota for their quick attention to this matter. And, thanks to all those participating in this effort: as you can see, your tweets and emails to sponsors matter.