This morning, StarKist (tuna) became the 102nd sponsor to drop Glenn Beck.
StarKist’s statement (emphasis added):
Our television media purchases are dictated by our marketing plan and are chosen based on time of day, such as early morning (6:00 – 10:00 a.m.) or primetime (8:00 to 11:00 p.m.); channel (ABC, Lifetime, ESPN, etc.) and audience demographics.
We do not dictate what program is on when our commercial airs. But we do frequently evaluate our media purchases to ensure that the programs we choose match our brand’s target demographics and overall advertising plan. In doing so, we have chosen to not air our commercial during Glenn Beck’s program going forward given a number of alternatives that meet our advertising plan’s criteria.