Celsius (calorie burning drink) advertisements began appearing on Glenn Beck’s show on January 4, 2010. Accordingly, participants in the StopBeck effort urged Celsius to stop sponsoring Glenn Beck’s vitriol. Your voices were heard. Celsius confirms that they pulled their advertisements from Glenn Beck’s show several weeks ago and will refrain from advertising on his show going forward.
This brings the total number of sponsors to drop Glenn Beck to 103.
Great work all!
Special thanks to Brandon Schlenker (@bschlenk), a participant in the StopBeck effort, for forwarding along Celsius’ original statement:
Thank you for your letter informing us that one of our commercials ran near a Glenn Beck show. We apologize if this offended you. We appreciate your feedback and will use it to help us make future decisions. Please be assured that Celsius is not a sponsor of this or any other cable TV show.
We have recently launched a national cable TV campaign focusing on networks that meet our consumer demographic. Those networks include HGTV, Lifetime, Lifetime Movies, CNBC, the Food Network and E! It is not always possible to know or control where Celsius spots appear, but we will do our best to be on networks that reflect our consumers’ healthy lifestyle.
Thank you for taking the time to communicate your feedback with us.
Their statement was a bit unclear, so I contacted Celsius to clarify.
They advised: “We were not tracking the ad placement detail. Based on consumer’s request, we reviewed the situation further, and we found we were able to make the change which occurred several weeks ago.” They also confirmed for me that they have taken measures to ensure that their advertisements will not appear on Glenn Beck’s show going forward.