Last week, advertisements for Discovery’s new series, LIFE, began running on Glenn Beck’s program.  Consequently, participants in the StopBeck effort sprang to action.  Given what I thought Discovery Communications stood for, I imagined that they would be willing to disassociate their brand from Glenn Beck’s vitriol, race-baiting and sexism.  This turned out to be an incorrect assumption.

After almost two weeks of kind requests from participants in the StopBeck effort, Discovery still refuses to publicly disassociate their brand from Glenn Beck’s hate.  However, I have received confirmation that they have no more LIFE promos scheduled to run on Glenn Beck’s program even though they continue to advertise on other Fox News shows.

Here’s the exchange that I had with Discovery (these are exact quotes):

Me: If you’ve pulled your advertisements, please advise so that I can remove you from the remaining sponsors list. Thank you kindly.

Discovery: The last time the LIFE promo ran was 3/19. No future airings were planned.

Me: Thank you. But, they are still running on other Fox News shows. So, does this mean Discovery will no longer advertise around Glenn Beck? What I’m getting at here: Can I stop targeting @Discovery as a current advertiser of Glenn Beck’s?

Discovery: There are no Life promos scheduled on Beck. Thanks!

Given that LIFE promos continue to run on other Fox News shows, I think there is reason to believe that our voices have been heard.  But, unfortunately, Discovery’s unwillingness to disassociate their brand from Glenn Beck’s hate leaves them and our effort in a sticky situation.

Over 120 other advertisers publicly disassociated their brand from Glenn Beck’s hate in one form or another.  Yet, Discovery Communications is unwilling to take the same responsible course of action.  This is simply unacceptable.

If they did indeed make the responsible decision to exclude Glenn Beck from their advertising, Discovery won’t receive the benefit of partially restored credibility because they remain unwilling to publicly disassociate their brand from Glenn Beck’s indecency.  And, this is a big if.

Remember: It was Discovery that made the decision to advertise on Glenn Beck’s indecent show in the first place.  Accordingly,  Discovery will remain on the list of Glenn Beck advertisers until they publicly disassociate their brand from Glenn Beck’s hate.  If they need assistance in putting together a statement, here are a couple dozen statements from former advertisers for them to review.

In the meantime, please continue to tweet @Discovery and urge them to disassociate their brand from Glenn Beck’s hate so that we can all start enjoying their programming again.  You might also want to tweet your favorite Discovery shows, hosts and other Discovery companies like @Treehugger and urge them to give Discovery Communications a nudge in the responsible direction.

Onward we go…