Last week, advertisements for Nestle Purina Cat Chow began running on Glenn Beck’s show.  We were surprised that Nestle would be willing to associate any of its brands with Glenn Beck’s irresponsible vitriol.

As usual, StopBeck participants reached out to Nestle for clarification and urged them to cease advertising on Glenn Beck’s show. The efforts paid off! Nestle confirmed that they do not advertise on Glenn Beck’s show; they advised that the ads were run in error and that the mistake has been corrected. Going forward don’t expect to see Nestle ads on Glenn Beck’s show.

Nestle becomes another addition to the growing list of companies that refuse to support Glenn Beck’s vitriol with advertising dollars.

Here are the statements Nestle posted on their Twitter page:

A Dolce Gusto ad recently aired on Glenn Beck’s show; this was an error! Was supposed to run on other FOX shows & it’s now corrected. [Link]

Our sister company Purina (@petcentric) also had an ad run on Glenn Beck’s show; it was an error too! [Link]

To clarify, we do not advertise on the Glenn Beck radio or television show. If you saw a recent ad there, it was an error (Purina also). [Link]

Many thanks to all those participating in this effort. And, special thanks to @DCdebbie. Her efforts in particular were a major force in spreading the word about Nestle’s ads and helped get such a rapid response.  Great work all!

Your tweets and emails do matter!

Onward we go…

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Oh, and don’t forget, we’re fast approaching the 3 month anniversary of Glenn Beck’s broadcast in the U.K. running without any advertisements because of your efforts. So, pat yourself on the back.