On Monday, May 17, an advertisement for Sears Home Services ran on Glenn Beck’s show. As with other advertisers, participants in the StopBeck sprang to action.  We kindly requested that they follow the responsible action of well over 100 other former advertisers and refrain from advertising on Glenn Beck’s show.

In a confusing flurry of responses, Sears confirmed that that they are not an advertiser of the show.

First, Sears sent the following tweet to everyone that messaged them:

We quickly advised Sears that it was not “misinformation.”  The ad was for Sears Home Services.  And, Sears Home Services is a division of Sears.

Sears followed up later in the day, again tweeting the following to everyone that messaged them:

I just want to clear one thing up, since Sears twice falsely suggested that our information was inaccurate.  The advertisement did not run after the show as Sears suggests.  The ad ran during the last advertising block of Glenn Beck’s show. I would be happy to provide visual proof of this fact.  I recognize this seems like nitpicking.  But, I just want to emphasize that the StopBeck effort’s information was accurate and I want participants in the StopBeck effort to feel comfortable relying on our information in the future.

With that said, I believe Sears when they confirm that they are not sponsor of Glenn Beck’s show.  More likely than not, the ad was run in error.  It would have been preferable for Sears to simply say that the ad was run in error and confirm that their ads are excluded from Glenn Beck’s show.  But, it is what it is.

One thing is clear from the plethora of Sears’ tweets today.  They are not comfortable having their brand associated with Glenn Beck’s reckless vitriol.  I suspect that we won’t be seeing anymore ads for Sears on Glenn Beck’s show – and that’s really all that matters.

Great work all! Special kudos to @DCdebbie for one of the sassier tweets urging Sears to take action.

Your tweets do matter.

Onward we go…