GlaxoSmithKline Reaffirms Commitment Not To Sponsor Glenn Beck
Back in January, GlaxoSmithKline ceased advertising on Glenn Beck’s program in the United States and the UK. But, on November 30 and again on December 1 their ads reappeared on Glenn Beck’s show. Given their prior commitment not to sponsor Glenn Beck, we reached out to GSK. Specifically, we inquired if the ads signified a change in GSK’s original position.
In a message sent to the StopBeck effort, GSK’s spokesperson reconfirmed their commitment not to sponsor Glenn Beck and advised that the recent ads were run in error:
We’ve learned that in a group purchase with a satellite service, despite our strict instructions to the contrary, two commercials did air in association with Glenn Beck programming.
We have asserted at the highest levels in our media buying agency that this must not be repeated. Please accept that these two airings occurred in error, locally not nationally, through a single provider.
I thank you again for alerting us to these two events.
I believe these to be actual errors. And, I’m grateful for GSK’s willingness to honor their original commitment. Of note, this continues a recent trend of increased errors on Glenn Beck’s program.
We continue to track these things to ensure that ads don’t trickle back and that Fox News doesn’t get away with ignoring their advertisers’ wishes.
Your tweets and messages matter. And, your continued participation is why we are able to hold the line.