Omaha Steaks’ ads recently started running on Glenn Beck’s program on Fox News.

As with other advertisers, participants in the StopBeck effort reached out to Omaha Steaks. We kindly requested that they follow the responsible action of hundreds of other former advertisers and refrain from advertising on Glenn Beck’s show.

Well, your efforts paid off.

This morning, Omaha Steaks announced that they were removing their ads from Glenn Beck’s program (emphasis added):

Omaha Steaks buys large units of national television advertising during the holiday season. This year, we bought a package of advertising through the Fox Network. We did not specifically request to be included on the Glenn Beck program. As part of our contract, the Omaha Steaks ads run in a variety of time slots throughout the day.

We took your comments regarding the Glenn Beck Program to heart. After further review and careful consideration, we have decided to pull all advertising from Glenn Beck programming effective December 20th, 2010. Unfortunately, due to advertising cancellation policies, we were bound to continue possible ad placements through Sunday, December 19th.

At Omaha, we greatly value the loyalty and support of our customers, fans and followers and thank you for bringing your concerns to our attention.

Great work all! See, your tweets and messages really do matter.

Here we see another advertiser stepping up and taking the responsible action.  Don’t dismiss these actions, they are important steps as we continue to gear up for our broader DropFox accountability effort.

Onward we go…


Update: Omaha Steaks’ CEO posted a follow up statement this morning. At this point, I’m not sure what it means. I can’t tell if it’s designed to be cover given the backlash (at some points threatening) from Glenn Beck devotees or if they’re affirming support for Glenn Beck.

Time will tell…