NY Daily News: Nearly 400 Advertisers Are Boycotting Glenn Beck’s Show
From a March 23, 2011 NY Daily News article by Aliyah Shahid:
There are several indications that the whiteboard-loving host and Fox soon could be parting ways.
One of the network’s senior execs, Joel Cheatwood, is expected to join Beck’s media company, Mercury Radio Arts.
And Beck and his fiery rhetoric have created a rocky relationship with Fox advertisers.
A source told the Daily News that the number of advertisers currently boycotting Beck’s program is now closing in at 400.
According to Nielsen Media Research, during the first quarter of 2011, Beck lost more than a third of his audience over last year–more than one million viewers.
Those advertisers didn’t just magically disappear. Advertisers are boycotting Beck in large part due to your persistent efforts to hold Glenn Beck accountable for his reckless vitriol and willful deceit. For the record, the StopBeck effort has been reporting that Beck’s advertiser losses exceed 300 for several months now. The NY Daily News‘ report is consistent with our internal numbers.
Unfortunately, Shahid did not reach out to the StopBeck effort for information about Glenn Beck’s advertiser losses or financial information. We would have been happy to provide it. Regardless, it’s still good to see more news outlets reporting the established fact that Glenn Beck has proven to be bad for business.
Great work all!
Onward we go…
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about 2 years ago
Perhaps all of these news outlets leave out the StopBeck effort when reporting the boycotts to make the issue look more innocent? If it looked like huge companies were choosing to boycott without any encouragement from a campaign, Beck could look far worse in the eyes of the few who are undecided on Beck, and maybe even some longtime Beck listeners.
It’s very spinny of them if my theory is true, and I’d rather they just be honest.
about 2 years ago
You should list the advertiser that are boycotting Mr. Beck so that I can in turn boycott them.
about 2 years ago
Unless you can list the ‘advertisers’ that are boycotting Beck’s show, your figures are not believable.
about 2 years ago
When will every one these sponsors stop backing The View on ABC and The Joy Bahar Show on HLN? Come on, every one of you companies, show some intellectual honesty? Don’t think your self deception is ignored by the consumer. In your attempts to distance yourselves from provocative political speech, you place yourselves squarely in an ethical morass. By your boycott you have proposed to silence anyone with whom you disagree. You have achieved your ends and will begin to slowly recognize the error you have made by pretending to be my substitute in critical thinking, however you have only created another of your cynics.
about 2 years ago
Can you please print a list of Beck’s 400 boycotted advertisers