Posts tagged advertiser
Glenn Beck’s UK Broadcast Running Ad Free For More Than A Year…
Mar 28th
Beginning February 9, 2010, the UK broadcast of Glenn Beck’s Fox News Show began running without any advertisements. It remained sponsor-less for nearly a year.
On February 7, 2011, just before 1 year anniversary of Beck’s UK broadcast running sponsor-less, a small amount of ads returned. Consequently, along with the StopBeck UK effort, participants in the StopBeck effort sprang to action. We contacted advertisers and kindly requested that the follow the responsible action taken by hundreds of other companies and refrain from financially supporting Glenn Beck’s vitriol.
In short order, advertisers quickly fled Glenn Beck’s UK broadcast again. On February 18, 2011, Glenn Beck’s UK broadcast resumed running without advertisements. It More >
NY Daily News: Nearly 400 Advertisers Are Boycotting Glenn Beck’s Show
Mar 23rd
From a March 23, 2011 NY Daily News article by Aliyah Shahid:
There are several indications that the whiteboard-loving host and Fox soon could be parting ways.
One of the network’s senior execs, Joel Cheatwood, is expected to join Beck’s media company, Mercury Radio Arts.
And Beck and his fiery rhetoric have created a rocky relationship with Fox advertisers.
A source told the Daily News that the number of advertisers currently boycotting Beck’s program is now closing in at 400.
According to Nielsen Media Research, during the first quarter of 2011, Beck lost more than a third of his audience over last year–more than one million viewers.
Those advertisers More >
TVNewser Discusses “Glenn Beck’s TV Advertiser Problem”
Mar 22nd
Earlier today, DailyFinance published a piece examining the “lack of A-list advertisers” on Glenn Beck’s show.
TVNewser’s Alex Weprin follows up on the DailyFinance piece and offers some insight into the significance of Glenn Beck’s advertiser for Fox News:
The advertiser issue comes as Beck’s ratings continue to decline from their peak last year, and after his fill-in, Andrew Napolitano, maintained his ratings when he was on vacation.
Advertisers on cable news do not typically buy into individual shows, with most of the larger buys made in time periods. If an advertiser does not want its ads to appear on a specific program, like Beck’s, then it can have More >
Glenn Beck on Boycotts Against Him: “I Don’t Know How This Year Ends, Because They Could Just Destroy Us”
Mar 16th
From the March 16 edition of Premiere Radio Networks’ The Glenn Beck Program: (more…)
Yorkshire Tea Removes Ads From Glenn Beck’s Show
Feb 9th
Beginning February 9, 2010, Glenn Beck’s UK broadcast started running without any commercials. But, on February 7, 2011, a small amount of ads returned to Glenn Beck’s UK broadcast. Drats! Just before we were about to make our 1 year ad-free announcement too. Perhaps the return of ads is a pitiable attempt to thwart our celebration?
It’s worth noting that a British MP recently mentioned Glenn Beck’s UK ad losses during a parliamentary debate. Perhaps Fox News finally felt shame by the nearly year-long commercial free run? Either way, there’s a bright side: they currently don’t have enough ads to fill all the slots. More >
Smith & Nephew Ceases Advertisements on Glenn Beck’s Show
Feb 9th
Smith & Nephew ads recently ran on Glenn Beck’s Fox News show. Smith & Nephew is an international medical devices company.
As with other advertisers, participants in the StopBeck effort reached out to Smith & Nephew. We kindly requested that they follow the responsible action of hundreds of other advertisers and refrain from advertising on Glenn Beck’s show.
Well, your efforts paid off!
Smith & Nephew has ceased advertising on Glenn Beck’s show. A spokesperson for Smith & Nephew informed the StopBeck effort by telephone that Smith & Nephew has instructed Fox News to “exclude” their ads from running on Glenn Beck’s show going forward.
Great More >
CNN’s Cafferty: “Glenn Beck’s Declining Ratings And Loss Of Advertisers” Show That Americans Have Had Enough Vitriol
Jan 24th
From the January 24 edition of CNN’s The Situation Room (emphasis added): (more…)
More Ad Errors During Glenn Beck’s Time Slot…
Nov 22nd
Recently, I wrote a post discussing the increased ad mistakes during Glenn Beck’s time slot. These were clear errors. The referenced companies ceased advertising on Glenn Beck’s program a while ago and never changed their positions. In other words, Fox News either by accident or in desperation, ran ad or two of theirs anyway.
Of note, I’m not just saying “desperation” to be cheeky. Last Friday, ads for Philip Anschutz’s Foundation for a Better Life ran five times…in a row…during Glenn Beck’s show. I’m not an expert, but five ads in a row paid for by the same ultra conservative looks pretty desperate to More >
Paramount Pictures: “No Additional Commercials Scheduled To Run” On Glenn Beck
Oct 20th
On October 8, Paramount Pictures, a subsidiary of Viacom, started running ads on Glenn Beck’s program.
As with other advertisers, participants in the StopBeck effort immediately reached out to Paramount. We kindly requested that they follow the responsible action of hundreds of other former advertisers and refrain from advertising on Glenn Beck’s show.
Your tweets must have had some effect, because no further ads appeared on Glenn Beck’s program. And, this morning in a statement sent to the StopBeck effort, Paramount Pictures advised that they have no additional commercials scheduled on Glenn Beck’s program:
“Thank you for contacting us with your concerns. We have carefully More >
Constant Contact Removes Ads From Glenn Beck’s Show
Oct 15th
Constant Contact’s ads recently started running on Glenn Beck’s program on Fox News.
As with other advertisers, the StopBeck effort reached out to Constant Contact. We kindly requested that they follow the responsible action of hundreds of other former advertisers and refrain from advertising on Glenn Beck’s show.
In a statement sent to the StopBeck effort, Constant Contact advised that they have pulled their ads from Glenn Beck’s show:
Our ads are no longer running during Glenn Beck’s program, and we will not be advertising on his show in the foreseeable future.
Great work all!
Your tweets and emails do matter. Many thanks for your continued More >
