Posts tagged Apple
In a recent article on Fox News’ internal distress over Glenn Beck, Howard Kurtz from the Washington Post reports (emphasis added):
More than 200 companies have joined a boycott of Beck’s program, making it difficult for Fox to sell ads. The time has instead been sold to smaller firms offering such products as Kaopectate, Carbonite, 1-800-PetMeds and Goldline International. A handful of advertisers, such as Apple, have abandoned Fox altogether. Network executives say they believe they could charge higher rates if the host were more widely acceptable to advertisers.
This is excellent news and consistent with the StopBeck effort’s internal numbers. One bit of More >