Posts tagged sponsor
Beginning February 9, 2010, the UK broadcast of Glenn Beck’s Fox News Show began running without any advertisements. It remained sponsor-less for nearly a year.
On February 7, 2011, just before 1 year anniversary of Beck’s UK broadcast running sponsor-less, a small amount of ads returned. Consequently, along with the StopBeck UK effort, participants in the StopBeck effort sprang to action. We contacted advertisers and kindly requested that the follow the responsible action taken by hundreds of other companies and refrain from financially supporting Glenn Beck’s vitriol.
From a March 23, 2011 NY Daily News article by Aliyah Shahid:
There are several indications that the whiteboard-loving host and Fox soon could be parting ways.
One of the network’s senior execs, Joel Cheatwood, is expected to join Beck’s media company, Mercury Radio Arts.
And Beck and his fiery rhetoric have created a rocky relationship with Fox advertisers.
A source told the Daily News that the number of advertisers currently boycotting Beck’s program is now closing in at 400.
According to Nielsen Media Research, during the first quarter of 2011, Beck lost more than a third of his audience over last year–more than one million viewers.
Those advertisers More >
CNN’s Cafferty: “Glenn Beck’s Declining Ratings And Loss Of Advertisers” Show That Americans Have Had Enough Vitriol
As with other advertisers, participants in the StopBeck effort immediately reached out to Paramount. We kindly requested that they follow the responsible action of hundreds of other former advertisers and refrain from advertising on Glenn Beck’s show.
Your tweets must have had some effect, because no further ads appeared on Glenn Beck’s program. And, this morning in a statement sent to the StopBeck effort, Paramount Pictures advised that they have no additional commercials scheduled on Glenn Beck’s program:
“Thank you for contacting us with your concerns. We have carefully More >
A State Farm representative posted this statement in the comment section at Media Matters’ website:
In response to inquiries concerning State Farm’s recent advertisements in the Glenn Beck program, I want to clarify this situation.
We have a policy of not advertising on political or opinion programming. We have corrected this issue and have taken steps to make sure it does not happen again.
Understanding our millions of customers and thousands of associates hold a full spectrum of views on political issues, State Farm has a long-standing practice of not advertising in political discussion programming regardless of a program’s political point of view.
Because of the More >
Yesterday, I put up a post about the situation with ads on the broadcast of Glenn Beck’s show in the UK.
In short: Beginning February 9, Glenn Beck’s UK show began running without any sponsors. It remained without any sponsors until June 15. But, between June 15 and July 5, a handful of ads began running during Glenn Beck’s program. But, effective July 5, all ads were once again off of the UK broadcast of Glenn Beck’s show.
During the period of returned commercials, KFC ads ran on four different days. We thought this was a bit odd given that Pizza Hut, More >